What can we do for you
We’re here to give your business a boost with top-notch lead generation. We’ll guide potential customers to your website with paid ads on Facebook and Instagram and, for those who don’t bite at first, we’ve got clever ways to bring them back with remarketing ad campaigns. Plus, our email campaigns make sure no one slips through the net. With our help, you’ll get quality leads who are genuinely interested in what you offer.
Our Strategy
Lead Generation
- Campaign Offer: The initial promotion or deal used to attract potential customers.
- FB/Instagram Ad: Use of social media platforms to promote the campaign offer.
Lead Capture
- FB Lead Form: When a potential customer shows interest by clicking on the ad, they are directed to a lead form on Facebook.
Initial Contact and Segmentation
- Inbox/CRM: Once the form is submitted, the lead’s information is sent to an inbox or CRM (Customer Relationship Management) system.
- Contact Patient: An attempt is made to get in touch with the potential customer
Booking Decision
- Patient Booked: If the patient decides to book an appointment or service.
- Patient Not Booked: If the patient does not decide to book immediately. This leads to a Manual Follow Up Process to attempt to convert the lead.
Retargeting & Nurture
- Retargeting Campaign: For those who did not submit the lead form, a retargeting campaign is initiated to recapture their interest.
- Automated Email Sequence: For those who did not book, an automated email sequence is sent out to nurture the lead. This includes a series of emails sent at intervals (14 days and 30 days later).
Follow Up
- After the initial email, if the patient still hasn’t booked, a second email is sent 30 days later to follow-up.
Conversion Evaluation
The final decision is evaluated, whether the patient decides to book after all the nurturing and follow-up attempts or decides against it.
